11 Types of Iced Beverages Excluding Coffee
Java Chip Frappuccino 6,300 KRW → 6,500 KRW
"Decision Due to Direct and Indirect Cost Increases"
Price Increase Effective from November 1
Starbucks is raising the prices of Java Chip Frappuccino, Jeju Matcha Cream Frappuccino, and others from 6,300 KRW to 6,500 KRW.
Starbucks announced on the 28th that starting from the 1st of next month, it will increase the prices of some iced beverages, excluding coffee, by 200 KRW each.
The price increase applies to a total of 11 menu items. This includes 6 types of Frappuccino, 2 types of Blended drinks, 2 types of Refreshers, and 1 type of Fizzio. The increase applies only to the standard 'Tall' size.
Accordingly, the representative menu items Java Chip Frappuccino and Jeju Matcha Cream Frappuccino will rise from 6,300 KRW to 6,500 KRW. The Strawberry Delight Yogurt Blended will also increase from 6,300 KRW to 6,500 KRW. The Strawberry Acai Lemonade Starbucks Refresher will go up from 5,900 KRW to 6,100 KRW.
Starbucks mobile gift cards purchased before November can still be used without any additional amount after the price increase.
A Starbucks representative said, "This price increase was decided to minimize the burden on customers by implementing it during the winter season when demand for iced beverages decreases," and added, "We ask for your understanding as we raise some prices due to the continuous rise in direct and indirect costs."
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