Collaboration with Local Businesses Boosts Sales by 50% to 300% Compared to Normal Levels
Group SEVENTEEN successfully concluded a ten-day festival in the Apgujeong area of Seoul.
On the 26th, their agency Pledis Entertainment announced that the ten-day festival "SEVENTEEN STREET," which started on the 16th, ended on the 25th.
The main popup reservation page, operated through advance booking, attracted over 82,000 visitors. The highest daily ratio of foreign visitors reached 42%, proving SEVENTEEN's global popularity.
"SEVENTEEN STREET" is an event that brings the album's theme and message offline to provide a new fan experience. It was designed to let fans experience the twelfth mini-album "SPILL THE FEELS," released on the 14th.
The organizers conveyed the album's message of "trusting others, pouring out emotions, and resolving worries" through diverse programs such as Random Diversity, which extracts emotions as colors, and a listening zone where fans can hear members' voice messages.
Pledis explained that "SEVENTEEN STREET" also contributed to revitalizing the local commercial district by collaborating with 19 nearby stores, including restaurants, cafes, flower shops, and perfume workshops. Some stores reportedly saw sales increase by 50% to 300% compared to usual during the event period.
The "SEVENTEEN's Airbnb," which recreated the space from the music video of the album's title track "LOVE, MONEY, FAME" as a lodging, also received a great response, attracting 40,000 visitors on the reservation page.
SEVENTEEN achieved first place on KBS2's "Music Bank" broadcast on the 25th, earning a double crown on music shows. Additionally, they continue their winning streak by topping the latest Circle Chart weekly rankings (for the period October 13?19) in digital, download, and album categories.
The world tour "SEVENTEEN [RIGHT HERE] WORLD TOUR" continues. After completing their Rosemont, USA concerts on October 22?23 (local time), SEVENTEEN will continue the tour in New York (October 25 and 27), Texas (October 31 and November 1), Oakland (November 5?6), and Los Angeles (November 9?10). Afterwards, they plan to visit four domes in Japan and major cities across Asia to meet local fans.
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