Shinsegae Centum City introduces the brand 'Mild Mumu,' which offers personalized pet dolls through animal IP content.
Mild Mumu differentiates itself from conventional animal dolls with its luxurious doll quality, offering a variety of product categories filled with a cozy and comfortable feel, including dolls, toys, clothing, and F&B.
Representative products include the Spring Duck Doll (30,000 KRW), Keyring Ddung Duck Doll (22,000 KRW), postcards, and pajama grip talks (2,000 KRW to 65,000 KRW), among various other items.
For customers visiting the store, there is an event where anyone can participate in a wish paper event regardless of purchase, with a chance to win a Mumu doll through a draw. Additionally, visitors who verify their visit on SNS pop-ups will receive a keyring making set, and customers who purchase over 50,000 KRW will also receive an Ari keyring. (Limited quantities)
The adorable Mild Mumu can be found at Hyperground on the basement level 2 of the department store until the 7th of next month.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
