[Smart Finance Awards] Integrating AI into Big Data Analysis... Integrated Asset Management

Customer-Friendly Category | NH Investment & Securities

Byungwoon Yoon, CEO of NH Investment & Securities. Photo by NH Investment & Securities

NH Investment & Securities won the Best Customer-Friendly Award in the Mobile Trading System (MTS) category at the '2024 Asia Smart Finance Awards.'

NH Investment & Securities' mobile investment platform, 'Namu Securities,' received high marks for providing data-driven services. This is thanks to the integration of customized big data analysis and artificial intelligence (AI) technology. Additionally, it offers integrated asset management functions, including a dedicated service for unified pension asset inquiry and tax-saving strategies. The in-app community allows investors to share information and strategies independently.

First, NH Investment & Securities' data-based service, 'NH Data,' analyzes and provides investment characteristics and status by stock. Investors can develop more efficient strategies based on interest trends, trading flows, and movement status between stocks. They also operate the 'Monthly Namu' service, which allows monthly checks, the 'GPT Newsletter' providing investment information, and a friendly financial service 'Chatbot Service.'

The 'Asset Diagnosis' service helps customers with comprehensive asset management. The 'Integrated Pension Asset Service' allows users to view all pension assets at a glance, and the 'Tax Platform' helps users check income and taxes to devise tax-saving strategies. Other useful features include 'Big Player Pick,' which enables portfolio analysis by Wall Street investment experts, and the 'Averaging Down Calculator,' which easily calculates the average purchase price when making additional trades during stock price fluctuations. The 'Community' serves as an online communication space for investors.

Moreover, NH Investment & Securities has strengthened the core brand value of Namu Securities by opening pop-up stores and participating as the main sponsor of JTBC's popular entertainment program 'Choegang Baseball.' The company aims to deeply embed itself in customers' daily lives and provide differentiated financial experiences.