KakaoPay證's 'Stock Gathering' Service Surpasses 600,000 Users One Year After Revamp

Kakao Pay Securities announced on the 21st that its ‘Stock Accumulation’ service has attracted 600,000 users within one year of its launch.

Kakao Pay Securities’ ‘Stock Accumulation’ is a savings-type investment service that automatically purchases desired domestic and international stocks from a minimum of 1,000 KRW to a maximum of 100 million KRW according to the order cycle and unit set by the user. Users can choose the order cycle from daily, weekly, or monthly, and freely set the purchase amount. Some overseas stocks also allow fractional investments. Additionally, if the account balance is insufficient for purchases, it automatically tops up up to 2 million KRW, and when trading overseas stocks, it automatically converts Korean won deposits, providing various convenience features.

Looking at the user statistics of Kakao Pay Securities’ ‘Stock Accumulation,’ as of mid-this month, 63.3% of users set their purchase cycle to ‘daily.’ More than 71.1% of users set their purchase unit to less than 10,000 KRW. This reflects a trend of utilizing ‘Stock Accumulation’ as an accessible savings-type small-amount investment method.

Regarding overseas major tech stocks, the purchase setting counts for ‘Stock Accumulation’ show that the representative ‘Big Tech’ companies?NVIDIA (23.5%), Tesla (11.8%), Apple (8.5%), and Microsoft (4.7%)?accounted for the highest proportions. Alphabet (Class A, common stock), Google’s holding company, also accounted for 3.1%, with the purchase settings for major large tech stocks exceeding half of the total transactions.

Meanwhile, to celebrate the first anniversary of the service, Kakao Pay Securities is holding an event for ‘Stock Accumulation’ users. Until January 1, 2025, stock purchase fees for the ‘Stock Accumulation’ service will be waived. Regardless of the transaction amount, this applies to domestic stocks settled by December 30 and overseas stocks settled by 7:30 AM on January 1, 2025, Korean time.

There is also an event for new users. Users aged 19 or older who hold a Kakao Pay Securities account and have no prior ‘Stock Accumulation’ order settlement history can receive up to 2 million KRW in cash randomly upon their first order settlement. An additional reward opportunity is given upon the settlement of the 10th order. No separate application procedure is required, and transactions settled by 10:30 PM on December 27, Korean time, will be recognized. Detailed information can be found in the ‘Stock Accumulation’ section on the full page of the KakaoTalk or Kakao Pay app.

A Kakao Pay Securities official stated, “On the first anniversary of the Stock Accumulation service, we were able to confirm once again that users’ preference for savings-type small-amount investments continues,” adding, “We will continue to introduce user-friendly services that leverage the platform’s characteristics so that even beginner users who may feel uncertain about investing can experience everyday investments with minimal burden.”