bhc Chicken Opens First Store in Toronto, Canada... Accelerates North American Expansion

Plans to Open 300 Stores in North America Within the Next 5 Years
Chicken Rice Bowl and Lasagna Also Added to the Menu

bhc Chicken announced on the 21st that it has opened its first store in Toronto, Canada, and is launching a full-scale entry into the North American market.

They plan to open more than 300 stores in the North American region, including Canada, within the next five years.

The newly opened first store is located in 'The Well,' the largest mixed-use complex that has recently emerged as the hottest spot in downtown Toronto, Canada. The Well features various food restaurants, grocery stores, beauty and medical centers, and especially the food hall 'Wellington Market' within the shopping complex, which houses over 50 diverse eateries, making it famous as a food sanctuary.

With an area of approximately 230m² (about 70 pyeong) and seating for 90, it is a pub-style dining restaurant characterized by bhc Chicken’s iconic bright yellow tone and modern vintage-style interior. It operates as a full dining venue where families, friends, and couples can comfortably enjoy meals and conversations, and also offers takeout and delivery services.

To suit local tastes, dishes such as chicken rice bowls, chicken pizza, lasagna, and poutine are offered. In addition to bhc Chicken’s signature menu items like Bburinkle and Machoking, popular Korean snacks such as Tteokbokki are also available, allowing customers to experience a variety of specialized dishes and trendy K-food.

To celebrate the opening of the Toronto first store, a special event is being held for customers. Visitors to the store will receive a welcome coupon for ‘Bburink Gamja’ (Bburinkle Potato), and through a first-come, first-served lucky draw event, bhc Chicken vouchers will be given away. Furthermore, customers who purchase over $70 will receive a bhc Chicken goods tote bag as a souvenir, providing abundant benefits.

Song Hoseop, CEO of Dining Brands Group, said, “This first store in Toronto, Canada, will be an important foothold for pioneering the North American market,” adding, “We will elevate the status of K-food through differentiated services with the newly introduced full dining concept.”

With this entry into Canada, bhc Chicken now operates a total of 23 stores across six overseas countries, including two North American countries such as the United States, as well as Thailand and Malaysia, accelerating its expansion in the overseas market.