The Entire Street Becomes 'Maxim Alley'... Dongseo Foods Operates Popup Store in Gunsan

Ongoing in Wolmyeong-dong Alley Until the 17th of Next Month
Collaboration with Local Shops... Establishing a Brand Experience Space

Dongseo Foods announced on the 17th that it will operate a pop-up store called 'Maxim Alley,' which decorates the entire street in Wolmyeong-dong, Gunsan-si, Jeonbuk, with a Maxim theme until the 17th of next month.

Gunsan is a popular travel destination among young people recently, as it offers a unique atmosphere where the past and present coexist along with gourmet experiences. Maxim Alley is a brand experience space where the entire street, including five local shops in Wolmyeong-dong, is decorated as a Maxim-themed alley, allowing visitors to enjoy Maxim's brand identity, products, and cultural content just by walking through.

Actress Park Bo-young, the model for Maxim Mocha Gold, is taking a commemorative photo in front of the Dongseo Foods pop-up store "Maxim Golmok" opened in Gunsan, Jeonbuk.
[Photo by Dongseo Foods]

Maxim Alley consists of six spaces, each with a special concept: ▲Maxim Mill ▲Maxim Fortune ▲Maxim Supermarket ▲Maxim Playground ▲Maxim Oriental Clinic ▲Maxim Real Estate. At Maxim Mill, visitors can discover their own coffee bean preferences and enjoy snacks that pair well with coffee. At Maxim Fortune, themed around tarot readings, visitors can take commemorative photos at a mystical tarot room photo zone while enjoying Maxim TOP.

Additionally, visitors can enjoy a limited menu made with Maxim coffee mix and make cute shopping bag keyrings at Maxim Supermarket; drink coffee and take photos in an open space at Maxim Playground; enjoy the Maxim coffee that suits them by filling out a coffee questionnaire at Maxim Oriental Clinic; and experience Maxim's brand story and receive goods through a stamp event at Maxim Real Estate.

Lee Jae-ik, Marketing Manager at Dongseo Foods, said, "Maxim Alley is a space prepared so that just walking along the alley allows you to experience the unique emotions of the Maxim brand and feel diverse pleasures." He added, "We hope people enjoy happy moments in their daily lives with Maxim coffee in this alley full of distinctive emotions."