Abley Launches 'Tag', a Daiso-Exclusive Brand by Too Cool For School

"Targeting Online Cost-Effective Beauty Demand"

Style commerce platform Abley announced on the 17th that it will exclusively launch 'TAG,' a Daiso-exclusive brand from 'Too Cool For School,' for the first time in e-commerce.

TAG is a brand that emphasizes product quality and reasonable prices based on Too Cool For School's strength in contour products. It consists of products such as cushions, shading, blushers, and eyeliners, featuring a wide range of color lineups. It is currently sold at the uniform price household goods specialty store Daiso.

Abley, Too Cool For School Tag (TAG) First Exclusive Launch in E-commerce.
[Image provided by Abley]

Abley will hold the 'Abley X TAG Exclusive Launch' promotion from the 24th to the 31st. TAG products from the Abley exclusive lineup will be available for under 10,000 KRW, and a 30% discount coupon applicable for purchases over 15,000 KRW will be provided. New TAG products can be purchased with free shipping on Abley.

From the 20th to the 23rd, a pre-event will also be held. Customers who add five TAG products from the Abley exclusive lineup to their cart will complete their entry. Among the participants, 50,000 people will be selected by lottery to receive a 1,000 KRW discount coupon that can be used during the main event period regardless of the minimum purchase amount.

During this event, TAG’s ▲Glaze Coating Lip Tint ▲Gleam On Eye Palette ▲Gleam Eye Pencil will be sold at discounted prices from 6,900 KRW to 5,900 KRW each. The 'Infuse Blending Balm' will be discounted from 7,900 KRW to 6,900 KRW, and the Face Volume Lighter from 8,900 KRW to 7,900 KRW. Additionally, customers who purchase two or more TAG products during the event period will receive a knit scrunchie hair tie as a gift.

Shim Jihoon, Executive Director of Too Cool For School TAG, said, "We decided on this exclusive launch with confidence that TAG can grow and be loved by more customers, as we have built numerous successful collaborations with Abley through Too Cool For School, including exclusive product releases and pre-launches for Abley users." He added, "Just as TAG has established itself as a representative beauty item at Daiso, a rapidly rising offline beauty channel, we expect to create another beauty hit at Abley, known as an online beauty playground."

An Abley beauty official stated, "Starting with TAG, we plan to introduce various popular brand products that are gaining attention both online and offline exclusively on Abley with unique lineups and benefits." They added, "As Abley has established itself as a breakthrough in emerging beauty sales, we plan to target online cost-effective beauty demand by offering trendy products at more reasonable prices through various brand collaborations."