Two-Week Event Until the 30th
Daily Wine Discounts Up to 30%
Card Discounts on Premium Wines Like Senya and Opus One
Limited Sale of Yamazaki 12-Year and Glenfiddich 31-Year
Lotte Mart announced on the 17th that it will hold the large-scale liquor discount event for the second half of the year, called the 'Juju (宙酒) General Meeting.'
The Juju General Meeting is a name combining the characters for house 'Ju (宙)' and alcohol 'Ju (酒),' and it is the largest annual liquor event jointly held by Lotte Mart and Lotte Super. It has gained popularity among liquor enthusiasts, with the performance of the first half Juju General Meeting held in April increasing by more than 20% compared to last year’s event.
A customer shopping for wine at the liquor store in Lotte Mart World Tower branch. [Photo by Lotte Mart]
This second half Juju General Meeting will run for two weeks from the 17th to the 30th. About 500 types of popular liquor products such as wine, whiskey, and sake will be sold at discounted prices at nationwide Lotte Mart, MAXX stores, and 21 Lotte Super locations. Lotte Mart has prepared a variety of products across different price ranges, from cost-effective options to premium and limited editions, in line with the polarization trend in liquor consumption.
First, premium high-priced wines will be offered at reasonable prices with limited quantity discounts on French Bordeaux Grand Cru wines. The premium Chilean wine 'Se?a (750ml)' all vintages will be sold for 199,000 KRW when purchased with the event card, and the American top cult wine 'Opus One' all vintages will be sold for 599,000 KRW. Some Bordeaux Grand Cru wines from first to fifth growths, including Ch?teau Aubrion and Ch?teau Ozon, will offer up to an additional 20% discount when purchasing two or more bottles.
Daily wines that are easy to enjoy will be sold at up to 30% discount. The Chilean red wine 'Milacala (750ml)' will be sold for 47,900 KRW when L.POINT members pay with the event card. The 2021 vintage of Milacala received high scores from wine critics for its black fruit flavors and fresh finish. The cost-effective champion wine 'Luis M Martini Sonoma County (750ml)' will be offered at 19,800 KRW, and 'Champagne Philipponnat Royal Reserve Brut' will be available for 86,900 KRW.
Popular whiskeys will be sold in limited quantities on Lotte On’s e-commerce platform 'Bottle Shop.' Sales dates are the 17th and the 24th, starting at 10 a.m. On the 17th, ▲Yamazaki 12 Years ▲Glenfiddich 31 Years Grand Ch?teau ▲Glendronach 15 Years ▲Darkness Springbank 21 Years will be available. On the 24th, ▲Macallan Sherry Oak 12 Years ▲Benromach Organic 2014 will be offered. Customers can order online via Lotte On and pick up at nearby stores.
The 'Double the Fun When Gathered' event allows customers to purchase popular brand whiskeys at reasonable prices. When buying two or more bottles of event products such as Johnnie Walker, Royal Salute, and Ballantine’s, a 22% discount is applied. The cost-effective brandy 'Emperador Special Reserve (700ml)' is offered at 9,900 KRW, and the large-capacity whiskey 'Yamamine (1.8L),' ideal for highballs, is available for 35,900 KRW.
Various liquor products exclusive to Lotte Mart and Lotte Super are also prepared. The 'National Beer Ale (500ml)' is sold at 10,800 KRW for 6 cans, which amounts to 1,800 KRW per can. The canned highball 'Pondang (Lemon, Lime, each 500ml)' is sold at 10,500 KRW for 3 cans. The lemon sake served chilled, 'Kikumasamune Lemon Reishu (900ml),' is offered in a special package including a sake bottle (tokkuri) and cup.
Kim Woong, head of the liquor team at Lotte Mart and Lotte Super, said, "The 2024 second half Juju General Meeting has prepared a diverse range of about 500 liquor products from daily wines to premium wines and limited edition whiskeys to meet the various customer demands arising from the polarized liquor consumption trends. We also present various liquor products that can only be found at Lotte Mart and Lotte Super, so we ask for your great interest."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
