[Today's New Arrivals] NEPA, Transitional Outerwear Collection and More

Eider, 'Circulate Down Jacket'
Amorepacific Longtake, Perfume Hair Oil Renewal

On the 16th, the distribution industry introduced new products. Outdoor brand NEPA launched three outerwear collections for the transitional season, and Eider released the ‘Circulate Down Jacket’ targeting the winter season. Amorepacific’s lifestyle brand Longtake revamped and launched its hair oil, while Emart24 collaborated with Steel Troops to release seven food items.

NEPA Launches Three Outerwear Collections for the Transitional Season

The ‘Thermo Puff’ series is NEPA’s representative eco-friendly lightweight padding line, featuring the eco-friendly filling material ‘Thermolite Ecomade,’ which offers lightness along with excellent warmth and breathability. It incorporates recycled fiber Regen made from recycled PET bottles and filling materials certified by the Global Recycled Standard (GRS), emphasizing sustainability. The ‘Pure Puff’ series uses premium Italian Merino wool and applies NEPA’s exclusively developed wool blend insulation ‘Pure Light’ in wool padding products. The ‘Mono Tube Down’ is a lightweight down jacket boasting excellent warmth and light wearability by eliminating cold spots through seamless techniques.

Eider Launches ‘Circulate Down Jacket’

The ‘Circulate Down Jacket’ is a technical down jacket equipped with Eider’s proprietary technology, the ‘Air Circulation System,’ capable of withstanding extreme cold. Instead of sewing, it uses a new down jacket method that bonds a special material called BREATHABLE-BAFFLE, which blocks cold air inflow perfectly and maintains optimal warmth. This results in outstanding thermal efficiency derived from active heat circulation.

Amorepacific Longtake Renews and Launches Perfume Hair Oil

Amorepacific’s lifestyle brand Longtake has renewed and launched its hair oil. The new hair oil enriches the brand’s unique woody scent with a fuller and more diverse expression and enhances damage care efficacy to increase product value. To express a delicate and rich woody fragrance, it applies perfume-exclusive fragrance materials co-developed with a global top perfumer and uses oakwood upcycling ingredients to maintain the lingering scent for up to 120 hours. Additionally, it contains camellia peptide from camellia flower petals to improve hair roughness and includes 18 types of hair amino acids, the core components of hair keratin, providing immediate softness even for severely damaged hair.

Emart24 Releases Seven Military Collaboration Products with ‘GangcheolbudaeW’

Emart24 is launching seven food items in collaboration with ‘GangcheolbudaeW,’ which began airing its first episode in October. The products include ▲ Gangcheolbudae Stew Ramen Large Cup ▲ GangcheolbudaeW Handmade Choco Pie ▲ GangcheolbudaeW Cream Cheese Tart ▲ GangcheolbudaeW Cream Udon & Seasoned Chicken ▲ GangcheolbudaeW Donuts (2 types) ▲ GangcheolbudaeW Honey Red Bean Bread (6 pieces). Starting from October 17, the handmade choco pie, cream cheese tart, and cream udon & seasoned chicken will be released sequentially.