APR Achieves 7 Billion KRW Sales on US Amazon Prime Big Deal Day

BoosterPro and ZeroMogong Pad Rise to Best Seller Status

Beauty tech company APR announced on the 16th that its brands 'MediCube' and 'AprilSkin' achieved sales of over 7 billion KRW during the October Amazon Prime Big Deal Day in the United States.

The Amazon Prime Big Deal Day event, held from the 8th to the 9th (local time), is a promotional event conducted annually in October for Prime members on Amazon. Numerous brands worldwide participate, and the results of the Big Deal Day serve as a gauge of brand popularity within the U.S.

MediCube Promotion Page for Amazon Big Deal Day.
Photo by APR

The success of APR in this Big Deal Day was driven by MediCube cosmetics and the AGE-R beauty devices. Among them, the popular products 'Zero Pore Pad' and 'Booster Pro' ranked first in the bestseller rankings. Zero Pore Pad took first place in the Toners & Astringents category, while Booster Pro ranked first in the Wrinkle & Anti-Aging Devices category. Notably, the beauty device Booster Healer (known locally as BoosterH) also ranked third.

Other products also performed well. MediCube's Collagen Jelly Cream and Collagen Night Wrapping Mask showed strong results. AprilSkin's flagship product, 'Carrot Cleansing Balm,' ranked third in the Make Up Cleansing Creams category, and the Pink Aloe Pack Cleanser ranked second in the Facial Polishes category. The total sales volume of MediCube and AprilSkin is reported to be close to 150,000 units.

Based on this achievement, APR plans to focus on targeting the major year-end shopping season in the U.S. The U.S. has a concentrated consumption period starting with Halloween at the end of this month, followed by Thanksgiving (November) and Christmas (December), along with shopping events such as Black Friday and Cyber Monday. APR aims to maximize U.S. sales by maintaining the momentum through targeting the shopping season until the end of the year.

An APR representative stated, "As American consumers' interest and spending on K-beauty continue to rise, leading brands like MediCube are gradually establishing themselves as popular brands in the U.S.," adding, "With the major U.S. shopping season in the fourth quarter approaching soon, we will do our best to target the U.S. market going forward."