LG CNS officials set up an exhibition booth at 'unBoxed 2024' held in Austin, Texas, USA, on the 14th (local time) and are introducing 'LG Optapex'. [Photo by LG CNS]
LG CNS is set to launch its marketing optimization platform, LG Optapex, in the U.S. market in the first half of next year, marking the start of its aggressive push.
On the 16th, LG CNS announced that it unveiled LG Optapex at 'unBoxed 2024,' hosted by Amazon Ads, Amazon's digital advertising division, in Texas, USA. At this event, LG CNS became the first Korean company to set up an exhibition booth and showcased LG Optapex to global customers for the first time.
LG Optapex is the global version of the Marketing Optimization Platform (MOP), a digital marketing optimization platform based on new digital transformation technologies such as artificial intelligence (AI) and mathematical optimization. It is especially specialized for Amazon, the largest e-commerce channel. LG CNS stated that sellers who sell products on Amazon can run ads that generate more purchase conversions 24/7 throughout the year using LG Optapex, while also reducing related costs.
This is possible because LG Optapex performs ad performance prediction, ad budget setting, and automatic ad bidding, thereby making sellers' advertising activities intelligent. The embedded AI analyzes data to predict optimal budgets and ad bid prices, and mathematical optimization technology uses AI's predicted values to calculate all possible scenarios that can occur with the current resources and variables.
When a seller sets ▲target products ▲goals such as sales and profit increase or ad cost reduction ▲budget ▲duration, LG Optapex automatically executes the ads. While sellers previously had to invest time analyzing ad data, LG CNS explains that using LG Optapex can expand business performance on Amazon within 10 minutes.
Additionally, LG Optapex utilizes product data to enhance profitability. It analyzes various types of product sales data such as product-specific margins, sales commissions, shipping fees, and inventory costs. It also responds in real-time to issues like competitor status, seasonal changes, and trend shifts, supporting the establishment of strategies to strengthen sales profitability.
Earlier, in May last year, LG CNS first launched MOP in the domestic marketing market and achieved results. Within about a year of launch, it secured over 1,200 corporate customers, and the advertising amount handled through MOP exceeded 220 billion KRW.
Kim Beom-yong, Head of CX Digital Marketing Business at LG CNS, said, "Over the past year, we have opened the era of intelligent advertising activities with MOP, applying LG CNS's unique DX new technologies such as AI and mathematical optimization, providing differentiated customer value." He emphasized, "Going forward, LG Optapex will become an indispensable choice for Amazon sellers dreaming of success in the global market."
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