Gucci's Tribute to Korea... Who Are the Four Selected Master Representatives?

Four Masters Participate in the 'Month of Culture' Campaign

Art and culture masters such as Kim Suja, Park Chan-wook, Ahn Eun-mi, and Cho Seong-jin appeared in the Italian brand Gucci's campaign advertisement.

On the 15th, Gucci unveiled an advertising campaign commemorating the 'Gucci Month of Culture' in tribute to Korean culture. The brand explained, "It embodies the will to continuously showcase the creativity and global influence of these masters." Captured by photographer Kim Yong-ho, this campaign features black-and-white images portraying the portraits of the masters, deeply exploring their essence. The striking contrast of black and white adds emotional depth to each master's unique artistic world.

Planned as a tribute from the Gucci House to Korean cultural heritage, this campaign involved representative artists who have left outstanding achievements in various fields of art. Conceptual artist Kim Suja has built a unique artistic world by exploring the boundaries between art and life through various media such as painting, installation, and performance, while film director Park Chan-wook has presented a distinctive worldview of Korean cinema through works including Oldboy.

Contemporary dancer Ahn Eun-mi has paved a new path for Korean dance by combining bold choreography with modern themes, and pianist Cho Seong-jin is elevating the status of Korean music on the global stage.

This advertising campaign will be released through various online and offline channels during the Gucci Month of Culture.