Cosmetics specialist AudinFutures announced on the 14th that it successfully held a beauty event together with Vo Ha Linh, a famous beauty influencer in Vietnam.
Vo Ha Linh is currently a mega influencer with 5 million followers on TikTok. She gained fame for her honest reviews without receiving advertisements or sponsorships from brands. Because of this, Vo Ha Linh is known among Vietnamese consumers as an honest and trustworthy influencer.
Vo Ha Linh has shown great influence by winning the Most Influential KOL Award in 2022, the Beauty and Cosmetics Review Expert Award in 2022, and the LazAffiliates Award in 2023.
The event conducted by AudinFutures with Vo Ha Linh was part of a collaboration for the brand’s global expansion.
The main schedule of the event was a factory tour, where Vo Ha Linh and her team visited AudinFutures’ factory located in Chungju to directly observe the production line. They checked the manufacturing process of NEOGEN and Surmedic products, and after carefully reviewing the mask line and serum line that she wanted to introduce to Vietnam, the company and Vo Ha Linh’s team shared the brand’s philosophy and future vision during a product meeting.
Following this, AudinFutures held a brand product experience and brand presentation session at the newly renovated marketing center occupying the entire 4th floor of the building. AudinFutures explained, “Through this event, we have further strengthened our partnership with Vo Ha Linh.”
Meanwhile, NEOGEN’s sales to Vietnam in the first half of this year increased by about 200% compared to the same period last year, and the company plans to focus on strengthening its Southeast Asian roadshops.
In July, the company’s management met directly with representatives and officials from top roadshops in Vietnam, including Hasaki, Nuty, and Lamthaocosmetics, and agreed to actively cooperate. A company official stated, “We plan to continuously expand sales through product development for Vietnam and collaboration with local influencers.”
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