Samsung Electronics Drops to 3rd Place After 5 Years as 'World's Best Workplace,' Following MS and Alphabet

Only Korean Companies Among Asian Firms in Top 10
24 Korean Companies Out of 850

Samsung Electronics has lost its top spot as the 'World's Best Workplace' selected by the American economic magazine Forbes.

According to industry sources on the 10th, Samsung Electronics ranked 3rd among major global companies in the recently announced 'World's Best Workplace' evaluation results by Forbes.

Samsung Electronics Seocho Building, Seocho-gu, Seoul. Photo by Jinhyung Kang aymsdream@

Forbes, together with the German polling agency Statista, conducted a survey targeting multinational corporate groups employing more than 1,000 employees on at least two of six continents, and over 300,000 employees from about 50 countries working in these groups, to rank 850 companies. Participating employees evaluated their companies based on criteria such as willingness to recommend their employer to family or friends, salary, talent development, and remote work options. Companies could not influence the survey, and respondents' anonymity was guaranteed.

Samsung Electronics held the number one position for four consecutive years since 2020, but in this survey, it was surpassed by Microsoft (1st) and Alphabet, Google's parent company (2nd). American and European companies dominated the top ranks. American design software company Adobe ranked 4th, while BMW Group, Delta Air Lines, Airbus, IKEA, LEGO Group, and IBM were also listed in the top 10.

However, Samsung Electronics was the only company from Korea, as well as from Asia, to be ranked within the top 10 in the Forbes survey.

In this year's survey, a total of 24 Korean companies, including Samsung Electronics, were selected, similar to last year's 23 companies. Among them, KB Financial Group jumped 37 places from 48th last year to 11th this year. Shinhan Financial Group (92nd), Kia (108th), IBK Industrial Bank (123rd), Hyundai Motor (137th), Naver (148th), SK Group (153rd), and LG (171st) were also included in the list.