Asterasis Successfully Concludes Industry-First 'Beautiful Aging Lab' Pop-up Store in Seongsu-dong

Astherasis, a specialized company in skin beauty medical devices led by CEO Seo Eun-taek, announced on the 8th that it successfully concluded the industry's first large-scale pop-up store, "Beautiful Aging Lab."

The pop-up took place from September 28 to October 6 in Seongdong-gu, Seoul. The core of this pop-up was to redefine the concept of aging and present it as a natural process to be accepted rather than a burden. Visitors were introduced to the principles of lifting and how to approach natural beauty through various interactions including fun, education, and hands-on experiences focused on skin care.

The event featured the "Coolfase Game Zone," explaining the principles of radiofrequency technology; the "Liftera 2 Game Zone," introducing ultrasound-based treatments; the "AGING FILTER ZONE," where visitors could visualize their appearance 30 years later; and the "SKIN AGE TEST," which assessed skin condition. Each zone emphasized the company's commitment to long-term beauty care and provided an engaging and accessible way to learn more about beauty solutions.

By the fourth day of the event, over 10,000 visitors had attended, and more than 3,000 social media contents were shared. Famous influencers such as Dashataran, Shin Min-gyu, and VIXX Ken also visited, contributing to the expansion of online word-of-mouth.

Astherasis plans to continue promoting its core products, "Liftera 2" and "Coolfase," through digital campaigns and outdoor advertisements in the latter half of this year, beyond the pop-up event.

An Astherasis representative stated, "This was an opportunity to help customers with their skin beauty by combining the product experience of Liftera 2 and Coolfase with consultations from dermatology specialists," adding, "The goal of the pop-up was not just to raise awareness but to connect directly with consumers, listen to their needs, and discover new potential customers."

Meanwhile, Astherasis is preparing for a KOSDAQ listing and submitted its preliminary review application on September 2. After approval, it will submit a securities registration statement and proceed with the KOSDAQ listing process. The company reported consolidated sales of 17.5 billion KRW and operating profit of 1.6 billion KRW in 2023, with DB Financial Investment as the lead underwriter.