‘Agatha (AGATHA)’ Collaboration Popup Event Held
Fashion Show Featuring District Resident Models, Handicraft Market and More Side Events
At the Mokdong Rodeo Fashion Street Cultural Festival held last year, District Mayor Lee Gijae and citizen models. Provided by Yangcheon-gu.
Yangcheon-gu, Seoul (District Mayor Lee Gi-jae) will hold the "28th Mokdong Rodeo Fashion Street Cultural Festival" around Mokdong Rodeo Street on the 12th.
This event, themed "Fashion & Beauty," is composed of ▲main stage ▲popup stores ▲handicraft market ▲experience booth zone ▲food zone, offering a variety of sights, food, and entertainment.
This year, a special collaboration popup event will be presented in partnership with the famous fashion brand "Agatha." The district prepared this event to provide visitors with a unique experience by signing an agreement for the "Mokdong Rodeo Fashion Street Cultural Festival," inspired by the similarity between the shape of Yangcheon-gu's map and the logo of the French fashion brand "Agatha."
On the day of the event, the popup store will sell a limited number of bags designed with the district map shape and the brand logo, and will also hold a sale offering up to 70% off on 17 types of bags and accessories at regular prices. After this event, "Agatha" plans to donate a portion of the proceeds and continue various collaborations for the development of Mokdong Rodeo Fashion Street.
The "Mokdong Rodeo Fashion Show," where the street transforms into a runway, will continue this year following last year. Through the street fashion show, local models will have a chance to showcase their style and talent, while clothing stores will have opportunities to promote their products. On the event day, clothing stores within Rodeo Street will also hold special discount events along with a receipt event featuring generous prizes.
If you are interested in crafts such as jewelry, fabric, and objets d'art, you can find various handmade products at the "Handicraft Market." Additionally, the "Experience Booth Zone" offers makeup experiences, fashion accessory making, traditional costumes from around the world, and a professional photographer's photo event, allowing visitors to enjoy diverse activities.
On the main stage that day, invited performances by singers such as Kim Hyun-jung will take place, and busking performances by residents will continue on the small stage, enhancing the festive atmosphere. The "Food Zone" will feature food trucks and booths from local markets, selling craft beer and handcrafted Makgeolli as well.
Mayor Lee Gi-jae said, "This cultural festival will not only create joyful memories for the residents visiting Mokdong Rodeo Street but also serve as a great opportunity to introduce the local commercial district," adding, "I hope this festival will be a turning point for the long-established Mokdong Rodeo Street to reemerge as the number one fashion district representing the southwestern area of Seoul."
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