Highest Satisfaction at Korean Medicine and Ayurveda Experience Exhibition
The 'Yeongdeok International H Wellness Festa 2024', held by Yeongdeok County at the Yeongdeok Goraebul National Campsite from the 3rd to the 6th, concluded with enthusiastic support from residents and tourists.
Against the backdrop of Yeongdeok's beautiful nature, a total of 15,000 visitors attended the 'Yeongdeok International H Wellness Festa 2024' over four days from the opening day on the 3rd to the 6th. The event truly lived up to its name as an international festival, with the participation of key overseas figures such as the Vice Chancellor of Delhi University, the Deputy Ambassador of India to Korea, and congratulatory video messages from the Indian Minister of AYUSH and the Director of the All India Institute of Ayurveda (AIIA).
By region, 39.58% of visitors were from Yeongdeok County, 22.3% from Pohang City, and 60% from outside the area including Daegu and Andong. By age, those in their 50s and 60s accounted for half of the visitors.
Participants in the experience programs said, "We tried Korean medicine consultations and experienced Ayurveda for the first time. It was fascinating to learn about our physical and mental condition through various diagnostics," expressing high satisfaction after the experience.
Especially at this festa, a mobile registration system was introduced at the experience booths, providing waiting order notifications via KakaoTalk. Various cultural performances, rest zones, and physical therapy zones were also operated to keep waiting participants entertained, receiving positive feedback.
In addition to Yeongdeok County's local volunteers, students from the Department of Wellness at Sungwoon University in Yeongcheon and Youngsan University in Busan also participated as volunteers, making the event even safer and more meaningful.
County Governor Kim Kwangyeol held individual meetings with major VIPs from overseas on October 3rd and 6th to discuss ongoing cooperation for the development of the Yeongdeok Wellness Festa. Notably, a significant achievement was reached by signing an MOU with the chairman of India's Jiva Ayurveda Group, which operates over 80 wellness centers worldwide, to collaborate on operating a Jiva Wellness Center in Yeongdeok County.
At the business matching program of the Wellness Life Exhibition, held alongside the experience fair, the National Ayurveda Students & Youth Association (NASYA) of India expressed interest in purchasing 'AuraSoma', a device developed by Energy Science (CEO: Lee Youngjwa) for measuring bioenergy and body balance. Both parties agreed to continue follow-up negotiations and joint research.
Additionally, the Korea Digital Wellness Industry Association (President: Ahn Jinhoon) and German Kneipp therapist Dr. Cho Rokhwan from Daegu University promised ongoing exchange and cooperation, achieving many significant outcomes both large and small.
Governor Kim Kwangyeol stated, "With this being the third Wellness Festa, we will strive to establish Yeongdeok as a central city for wellness, recreation, and healing, and to help it leap forward. Furthermore, we will steadily prepare to host an 'International Wellness Industry Expo' so that Yeongdeok can become the leading hub of the global K-Wellness industry."
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