BMW Launches Customized Order Program... Applied to 7 Series

BMW Korea announced on the 7th that it will launch a customized order service called the ‘BMW Individual’ program.

This service allows customers to directly choose exterior design, color, materials, and more according to their preferences. It is available for the top-tier models among the large sedan 7 Series: the 750e xDrive, i7 xDrive60, and i7 M70 xDrive. Customers can create up to 22,000 combinations divided into four categories: model and exterior design, exterior color, exterior lines, and seat material and color. The BMW Individual exclusive M Sport Pro package is also available.

[Photo by BMW Korea]

The service will initially be offered at seven official showrooms. Depending on the selected options, it takes about 3 to 6 months from order to delivery. Customers can also enjoy exclusive benefits during the waiting period. A dedicated BMW Individual team composed of specialists will thoroughly inspect the vehicle at the pre-delivery inspection center before handing it over to the customer.