Gangwon-do Representative Musical Brand Seoul Performance

November 11-20 at Seoul Baekam Art Hall... Actor Kang Shin-il as Heo Saeng-won
High Artistic and Popular Appeal with 94% Audience Satisfaction, a 'Proven Work'

Gangwon Special Self-Governing Province (Governor Kim Jin-tae) announced on the 7th that the Gangwon Cultural Foundation (CEO Shin Hyun-sang), in collaboration with the cooperative Son-e Son-e, has jointly produced the musical to promote the development of Gangwon-do’s performance tourism brand and the excellence of Gangwon performing arts. The musical will be performed at Seoul Baekam Art Hall from October 11 to 20.

A scene from the preview performance of the musical , Gangwon-do's representative brand for performance tourism, held on the 3rd at COEX Mall Life Plaza in Seoul. The lyrical melody, blending traditional Korean and classical instruments, captivated the eyes and ears of about 500 citizens.

The musical is a representative repertoire of the Gangwon Provincial Theater Company, faithfully capturing the literary lyricism of the novel of the same name by Pyeongchang’s renowned novelist Lee Hyo-seok. Since its premiere in 2018, it has been revived in 2019 and 2023, and has reached over 30,000 audience members through 60 performances across 35 regions nationwide. This musical received enthusiastic responses from audiences, achieving a satisfaction rate of 94% due to its high artistic quality and popularity.

In this season, actor Kang Shin-il, who has showcased diverse acting skills across television and stage, has been cast as the new Heo Saeng-won, adding a fresh dimension alongside actor Ahn Deok-yong, who has portrayed Heo Saeng-won from the first to the fourth generation, promising a unique entertainment experience.

At the preview performance held on the 3rd at COEX Mall Life Plaza, the lyrical melodies blending traditional Korean and classical instruments captivated the eyes and ears of over 500 citizens. In particular, the comical antics of the blacksmith and the taffy seller set against the backdrop of the old Bongpyeong Market attracted the attention of foreign audiences.

Kim Kyung-ik, Artistic Director of the Gangwon Provincial Theater Company, stated, “We have realized Gangwon’s unique sentiment on stage through poetic dialogue and delicate stage aesthetics,” adding, “It will enrich this autumn with emotions that resonate across all generations.”

The musical will be performed at Seoul Baekam Art Hall on weekdays at 7:30 PM, Saturdays at 3:00 PM and 7:30 PM, and Sundays at 3:00 PM. Tickets are available for purchase on Interpark.