LG Electronics Captivates Street Musicians Worldwide with Large Wireless Speaker 'XBOOM'

'Boom Boom Pau Festa' Held

LG Electronics is engaging with global customers in a new way through a special campaign featuring street musicians from around the world. This campaign offers a unique experience of enjoying music with LG Electronics' large wireless speaker, the 'XBOOM,' at famous landmarks in various countries.

On the 3rd, LG Electronics announced that on the 6th, it will release a highlight video of street musicians' reinterpretation of the American hip-hop group Black Eyed Peas' "Boom Boom Pow" on its official YouTube channel. This song, which topped the Billboard charts for 12 consecutive weeks in 2009, features a powerful rhythm that perfectly complements the strong bass of the LG XBOOM.

The campaign features street musicians from nine countries, including Brazil, the UK, and India. They performed at iconic locations in their respective countries. Brazilian singer-songwriter Delacruz performed at the famous Selar?n Steps in Rio de Janeiro.

Artists are performing street shows using LG Electronics' large wireless speaker 'XBoom' against the backdrop of the beach.
[Photo by LG Electronics]

Following the highlight video, behind-the-scenes footage showcasing each artist's individual performances and production process will also be released. A dance challenge with global TikTokers will be held as well. This challenge involves videos of dancing to LG XBOOM music, targeting Generation Z and Y customers who are familiar with party culture.

The diverse lineup of LG XBOOM speakers is also introduced in this campaign. The large wireless speaker 'LG XBOOM XL9T' features an 8-inch woofer speaker emphasizing powerful bass, making it an optimal speaker for parties. The portable speaker series 'LG XBOOM Go' offers a convenient design for use anywhere, delivering excellent performance during camping or outdoor activities.

Through this campaign, LG Electronics plans to further strengthen brand awareness in the global wireless speaker market. It is solidifying the position of XBOOM in global markets, including Latin America.

Market research firm Future Source estimated that the global wireless speaker market size will grow from approximately $14.6 billion last year to about $17.3 billion by 2027, with an average annual growth rate of over 4.3%. Latin America is expected to be a key market with a rapid average annual growth rate of over 7% during the same period. LG Electronics has been building the XBOOM brand presence in this market for several years.

Lee Jung-seok, Executive Director of LG Electronics' Audio Business Division, said, "The positive energy of music resembles LG Electronics' Life's Good message, which conveys optimism for a better life and future. Based on the powerful audio performance of LG XBOOM, we will expand brand awareness in the global market through various activities that spread positive energy."