Lotte Department Store, TWICE 9th Debut Anniversary Pop-up Store

Held at Jamsil Lotte World Mall Atrium until the 20th

Lotte Department Store announced on the 3rd that it will hold a giant pop-up store on the 1st floor Atrium of Jamsil Lotte World Mall from the 9th to the 20th to celebrate the 9th anniversary of the debut of K-pop’s representative girl group TWICE.

This pop-up store will present a unique space under the theme "HOME 9ROUND," borrowing the concept of the number '9' commemorating the 9 members of TWICE and their 9th debut anniversary, as well as a 'baseball stadium' concept.

Lotte Department Store will hold a pop-up store at Jamsil Lotte World Mall until the 20th to celebrate the 9th anniversary of TWICE's debut.
[Photo by Lotte Department Store]

The exterior walls of the pop-up store will be covered with photos of "TWICE as a baseball team," and a large sculpture of TWICE’s own character "Lovely" will be placed to create a bright and lively atmosphere. A large electronic display board will also be installed at the baseball stadium-shaped photo zone.

At the pop-up store, TWICE member character-themed "baby plush dolls," cushions, backpacks, and more will be showcased. At the Photoism booth for photography, a limited edition TWICE frame commemorating the 9th debut anniversary will be exclusively unveiled. Customers entering the pop-up store can participate in a "roulette event," and winners will receive Gugucone ice cream and member name stickers as gifts.

Kim Minjae, buyer of the Casual 2 Team at Lotte Department Store, said, "K-pop and intellectual property (IP) content can be enjoyed by everyone regardless of age or nationality, including fandom customers and foreign visitors," adding, "By proactively introducing K-culture content to the department store, we aim to establish it as a 'multi-purpose cultural base.'"