SNature Participates in Taiwan 'K-Tourism Roadshow'

[At the Esnature booth popup of the 2024 K-Tourism Roadshow held in Taipei, Taiwan, visitors with great interest in K-Beauty gathered in large numbers.]

SNature participated as a booth popup at the '2024 K-Tourism Roadshow in Taipei,' held in Taipei, Taiwan from September 6 to 8, receiving great responses from visitors.

The '2024 K-Tourism Roadshow in Taipei' was organized by the Korea Tourism Organization to revitalize the inbound tourism market in celebration of the Year of Visit Korea. The event was planned with various Korean cultural contents such as K-pop, dramas, food, beauty, and fashion to attract interest in K-culture.

SNature set up a testing zone in the pavilion themed 'Taste and Style of Korea,' where visitors could try various products including the 'SNature Aqua Squalane Moisture Cream,' which won first place at the 2023 Olive Young Awards & Hwahae Awards. Visitors were offered skin test services and received customized product samples based on their diagnosis, encouraging active participation and enthusiastic responses. Approximately 1,700 visitors participated in the skin test survey over the three days, with the highest interest shown in pores and inner dryness.

SNature stated, "It was a great opportunity to feel the passionate interest in K-beauty on site," adding, "It was especially meaningful as an experiential event where we could communicate by proposing solutions to visitors’ skin concerns. We will continue to actively create opportunities for global communication."