Koridigital Selected as Official Export Voucher Agency Supporting Korean Companies' Overseas Expansion for 4 Consecutive Years

Kori Digital (formerly Kori Shanghai) announced on the 2nd that it has been selected for the fourth consecutive year as the official export voucher implementing agency for the "Support for Korean Companies Expanding Overseas" program organized by the Small and Medium Business Administration.

Kori Digital is a China-specialized marketing company that has promoted advertising and marketing for over 60 global brands entering China, including Beijing Hanmi Pharmaceutical, CheongKwanJang, and Nongshim Samdasoo, for about 10 years since 2014.

According to officials from Beijing KOTRA and the Small and Medium Venture Business Corporation, Kori Digital has played a key role as a foothold in successfully leading Chinese market entry by analyzing rapidly changing Chinese market trends in real-time locally and implementing customer-tailored marketing strategies.

In the local industry, Kori Digital’s pharmaceutical marketing for Beijing Hanmi Pharmaceutical’s "Mami Ai" is regarded as a distinctly successful "localized" marketing of a Korean product. Unlike conventional local pharmaceutical advertisements, through various activities, it educated consumers about "probiotics" and used a cute character IP to leave a strong impression of the "Mami Ai" brand on children and mothers. Currently, Mami Ai has established itself as a children’s gut health brand in China and is highly regarded locally.

The industry reported that not only in pharmaceutical marketing but also many representative companies entering China such as CheongKwanJang, Nongshim, Paldo, Pulmuone, and Jinro have sought Kori Digital for various marketing collaborations.

A marketing representative from Kori Digital stated, "Currently, based on decades of experience in Chinese marketing, our company is also expanding into online and offline distribution businesses, laying the foundation for growth."

Kori Digital’s distribution combines Korean imports and local production, focusing on healthcare products such as nutritional supplements, infant formula, and supplies. It has established a sales network with 14 mid-sized partner companies that own networks of more than 100,000 online and offline stores, including Chongqing Yuou (operating sales of 5.2 billion yuan) and Hangzhou Haipaiker (operating sales of 20 billion yuan).

Providing customized all-in-one services locally from marketing planning, advertising execution, product design, distribution, to sales, Kori Digital stated it will continue to serve as a reliable partner for Korean companies.