Dint Successfully Concludes 'Kellysin' Pop-up Store in Paris

Presenting the Kellysin 2025 S/S Collection with the Theme 'TO THE SHORE'

[Dint 'Kellysin' Paris Pop-up Store Exterior View (Photo provided by Dint)]

Domestic fashion brand DINT (CEO Shin Su-jin) announced the successful completion of its high-end brand ‘KELLY SHIN’ exclusive popup store in Paris.

From the 26th to the 29th (local Paris time), DINT operated a popup store in the Marais district of Paris, known as a center of fashion and art. The popup store, held during Paris Fashion Week, one of the world’s four major fashion shows, attracted buyers and fashion industry professionals from around the globe, creating a great buzz. In particular, not only fashion industry insiders such as Parisian influencers, famous stylists, and fashion platform executives but also executives from venture capital, finance, and consulting firms attended, showing deep interest in KELLY SHIN’s new collection and global expansion. Additionally, many local visitors interested in fashion visited, expressing favorable impressions of KELLY SHIN’s sophisticated style and luxurious details, and actively inquiring about purchasing channels.

At the popup store, the KELLY SHIN 2025 S/S collection was presented under the theme ‘TO THE SHORE,’ visually depicting a progressive woman who finds her own light in the journey of life despite the darkness of the deep sea. The event also featured a photo zone decorated with a deep-sea concept and a DJ party with finger foods, providing visitors with a variety of enjoyable experiences.

[Dint 'Kellysin' Paris Pop-up Store Exterior View (Photo provided by Dint)]

Shin Su-jin, KELLY SHIN’s chief designer and CEO of DINT, said, “Through the second Paris popup store following last year, we were able to imprint DINT’s presence on visitors worldwide,” adding, “As a leading K-fashion brand spearheading the global market including Europe, Asia, and the Americas, we will continue overseas activities to establish ourselves as a global fashion brand.”

Meanwhile, on the 23rd, DINT showcased KELLY SHIN’s unique collection at the OniriQ fashion show hosted by Forbes in Paris, France. The OniriQ fashion show, organized by global media Forbes and featuring participants such as fashion model Magda Swider and Dominique Busso, founder of Forbes France, invites world-renowned designers annually to present their work to celebrities, buyers, and fashion industry professionals from France, Europe, and worldwide, providing opportunities for global expansion.

DINT, founded in 2009, has established itself as a fashion brand with a unique sensibility through its expertise and capabilities in handling everything from product planning, textiles, design, production, to distribution. Its lineup includes various styles tailored to TPO such as luxury looks, office looks, and chic looks, a high-quality premium production line ‘DINT (MADE BY DINT),’ and the high-end brand ‘KELLY SHIN’ aimed at the global market. Additionally, DINT’s products have gained attention by being worn by Kim So-yeon, who played Cheon Seo-jin in the drama ‘Penthouse,’ Lim Ji-yeon, who played Park Yeon-jin in ‘The Glory,’ and Lee Boo-jin, president of Hotel Shilla.