Bebesup's 'SAFE-B Project' Showcasing Social Contribution Activities

Bebesup, the number one domestic seller of wet wipes for eight consecutive years, announced its participation in the “iRUNjRUN” race supporting children under five, organized by Good Neighbors Gyeonggi East Branch (hereafter Good Neighbors).

Bebesup demonstrates its social contribution activities through the “SAFE-B Project,” which is based on the motto of baby safety and mothers’ happiness. In this running event, the company plans to join in delivering messages of hope for children by sponsoring supplies.

The “iRUNjRUN” race was established to support children under five and mothers in developing countries, who are most vulnerable to diseases and death due to harsh environments. The event is limited to the first 500 participants, who can freely run 5 km at their preferred location.

Bebesup will sponsor approximately 2,500 highly practical products for this race. These include the recently launched and well-received “Cool & Dry Deo Tissue” mainly used for sports and outdoor activities, disposable towels, and Bug Free, a mosquito and insect repellent. Additionally, various items such as the Bebesup string bag, produced in-house, will be provided.

Meanwhile, Bebesup, which has consistently been loved by consumers, goes beyond mere sales success and continuously demonstrates social contribution activities every year. These include supporting premature babies, conducting a missing child prevention campaign with the National Police Agency, and running the Seoul-type Kids Cafe Safety White Paper campaign with Seoul City to create safe play spaces for both children and parents, leading the realization of social value. Furthermore, the company extends helping hands across society by supporting vulnerable groups, flood-affected areas, families with premature babies, and donating 100 million KRW in COVID-19 relief funds.

A representative from Bebesup stated, “The SAFE-B campaign places more significance on enhancing corporate value through social contribution activities rather than mere profit generation,” adding, “We are honored to participate in this event with Good Neighbors for the safety and health of children on the other side of the globe, and we will continue to strive to expand the company’s positive influence.”