Hyundai Motor Company announced on the 5th that it will operate the lifestyle experience event 'Share Market' at Hyundai Motorstudio Goyang.
Now in its 4th year, Share Market is one of Hyundai Motorstudio's customer experience programs, offering an experiential program that proposes a sustainable lifestyle in everyday life.
At the outdoor plaza on the 1st floor, a trunk market using Hyundai's eco-friendly vehicles will be held, where visitors can find various car lifestyle products. Camping gear, pet supplies, Hyundai brand collections, N brand goods (souvenirs), and performance parts will be sold from the trunk spaces of Hyundai's eco-friendly vehicles such as the ST-1, Casper EV, Ioniq 5, Ioniq 5N, and Ioniq 6.
In the indoor space on the 1st floor, an event will be held where participants can create their own car using eco-friendly wooden puzzles and directly participate in track racing. This will be operated five times in total from 10 a.m. to 4 p.m.
Hyundai Motor Company’s customer experience program Share Market held at Hyundai Motorstudio[Photo by Hyundai Motor Company]
The 3rd and 4th floors, in collaboration with the farmer's market 'Marche,' are composed of a market zone where eco-friendly agricultural products, food, and handicrafts can be purchased. Twenty-four local teams will be selling their products, and in the adjacent space, 'Hongcheol Book Bread,' operated by broadcaster Noh Hong-chul, will also participate as a seller, offering used books and vegan bread.
Additionally, at the Kitchen by Haevichi booth, a Hyundai Motorstudio (HMS) brand, visitors can purchase wines recommended by professional sommeliers along with pairing snacks, and various one-day classes will also be held.
A Hyundai Motor Company official said, "This year, we added experiential programs that the whole family can participate in to communicate with various car enthusiasts as an automobile brand," adding, "We expect it to be an event with a different feel from before."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
