Jim Beam selects actor Choi Woo-sik as model for 'Jim Beam Highball'

LE SSERAFIM Kim Chaewon and the 'The Origin of Highball, Jim Beam' Campaign Launch

Jim Beam, the leader in the domestic highball market, announced on the 30th that actor Choi Woo-shik has been selected as the new brand model.

On the 1st of next month, Jim Beam will release an advertisement video featuring actor Choi Woo-shik alongside existing brand model LE SSERAFIM's Kim Chae-won, officially launching the "The Origin of Highball, Jim Beam Highball" campaign. Starting with a TV commercial parodying the traditional folktale "The Golden Axe and the Silver Axe," various contents will be sequentially released over the next three months.

This campaign centers around the ‘Jim Beam Highball Ginger’ launched in early September, emphasizing the rich taste and popular appeal of Jim Beam Highball, which contains Jim Beam White, the representative whiskey with a 220-year tradition. A Jim Beam representative stated, "The fresh combination of Choi Woo-shik and LE SSERAFIM's Kim Chae-won harmonizes with the newly released Jim Beam Highball Ginger to offer consumers a refreshing experience," adding, "We hope this campaign allows consumers to feel the depth and crispness of Jim Beam Highball up close."

Meanwhile, from the 12th to the 20th of next month, Jim Beam will operate a pop-up store called 'Jim Beam Pyeonsikdang' in Seongsu-dong, Seoul. The Jim Beam Pyeonsikdang is a collaboration with Jim Beam, GS25, and Geumseong Pizza, offering a special opportunity to experience custom pizzas made with convenience store foods paired with Jim Beam Highball Ginger.