Hyundai Motor Company has been honored with an award at the world's largest PR awards ceremony for its free installation campaign of nano cooling film. The campaign, which contributed to improving human life in a new way, received high praise among global PR professionals.
On the 29th, Hyundai announced that its nano cooling film free installation campaign, "Made Cooler by Hyundai," won the sole award in the automobile category at the world's largest PR awards, the "2024 Asia-Pacific SABRE Awards."
The SABRE Awards, organized by the global PR marketing magazine PRovoke, is the largest global PR awards ceremony. Each year, it selects and announces companies or projects that have demonstrated innovative PR and marketing achievements across regions including Asia-Pacific, North America, Europe, and Africa. This year, more than 2,000 entries competed fiercely in the Asia-Pacific region of the SABRE Awards.
The awarded project is a campaign in which Hyundai provided free installation of the world's first developed nano cooling film to drivers in Pakistan, who suffer from extreme heat and air pollution.
The nano cooling film not only reflects solar heat but also emits infrared rays from inside the vehicle to the outside, a technology that can reduce the interior temperature by more than 10℃ during hot summer months. Notably, its high transmittance does not affect the driver's visibility.
Hyundai judged Pakistan, where tinting film attachment is legally prohibited, as the optimal market for pilot application of the nano cooling film. In April, Hyundai provided the service of installing the nano cooling film to about 70 drivers in Lahore, Pakistan.
Through this project, Hyundai was invited to present at an official seminar at the world's largest advertising festival, Cannes Lions, and also released a story video documenting the campaign process. Hyundai explained that this award is significant because it was highly evaluated by global PR experts not only from the perspective of technology promotion but also for contributing to solving social issues.
A Hyundai Motor Company official said, "This award is the result of sincerely embodying Hyundai's vision of 'Progress for Humanity' through innovative PR strategies," adding, "We will continue to focus on developing technologies for future generations and the environment, and maintain communication with global customers through creative technology campaigns."
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