Nowon District Mayor Oh Seung-rok Attends '2024 Dancing Nowon Street Festival' Event

Nowon-gu, Seoul (District Mayor Oh Seung-rok) held the '2024 Dancing Nowon Street Festival' on the 28th along a 555m section of Nohae-ro (from Lotte Department Store/KB Kookmin Bank Intersection to Nowon Full Gospel Church).

Entering its second year, '2024 Dancing Nowon' was thoughtfully organized into three zones?Parade Zone, Dancing Theme Zone, and Family Theme Zone?so that people of all ages could enjoy the event together.

The 'Parade Competition,' which started at 1:30 PM, was the festival's core content. Thirty-seven teams participated, including local silver teams, children and youth teams, and university/general teams, showcasing various genres such as dance, ballet, martial arts, percussion, and hip-hop to the music. Each team’s unique performance received enthusiastic applause from the audience.

The centrally located Dancing Theme Zone was lively with teenagers performing random play dances to randomly selected K-pop songs. The Family Theme Zone also featured various experience booths popular among children and families, such as police uniform trials, face painting, and robot survival, drawing long lines. Notably, this year included a water gun play event called ‘Children’s Chokchok Show’ and a children’s EDM party, providing kids with opportunities to run freely and relieve stress.

At 7 PM, the opening ceremony choir, composed of about 200 Nowon-gu residents, kicked off the festival. Especially, a large-scale flash mob involving Poppin Hyun-jun, who participated as both promotional ambassador and dance director, along with all participating teams, elevated the excitement to its peak.

The festival was further enriched by congratulatory performances from famous artists. HOOK, 1MILLION, Poppin Hyun-jun & Park Ae-ri, and EDM DJ Sancho took the stage, receiving enthusiastic cheers from the audience and brilliantly decorating the festival night.

Various food options to enjoy alongside the performances were also prepared at the event. Representative among them were nine types of craft beer prepared by the ‘Nowon Craft Beer Cooperative’ and ‘Brauhaus Vaneheim,’ known as the first generation of domestic craft beer breweries.

Additionally, the ‘Brand Fair’ offered a chance to explore 28 different brands and products, including jewelry, desserts, and handmade crafts.

District Mayor Oh Seung-rok said, “Dancing Nowon has established itself as Nowon’s representative festival where all age groups can enjoy and communicate through ‘dancing,’ beyond being just a simple festival. We hope everyone enjoys Dancing Nowon, which continues until the 29th, and gains new vitality by stepping away from daily life.”