[Click eStock] "NVT, Growth through B2C Rebound, B2B New Business, and Global Expansion"

Daishin Securities stated on the 27th that NBT is expected to achieve approximately 130 billion KRW in sales next year due to the recovery of B2C growth, discovery of new B2B revenue sources, and expansion into global markets.

Han Song-hyeop, a researcher at Daishin Investment & Securities, said, “The offerwall solution Adison is aggressively expanding its market by continuously partnering with global platforms in addition to Naver Webtoon and Zepeto,” and analyzed, “Through not only global expansion but also the revival of the B2C business and new B2B ventures, next year’s sales are expected to grow 22% compared to this year to 131.2 billion KRW, and operating profit is expected to turn positive.”

The researcher positively evaluated NBT’s sales expansion strategy based on three pillars: B2C, B2B, and global. The goal is to refocus on the high-margin B2C business and recover next year’s sales to the 20 billion KRW level of 2021, with plans to develop differentiated high-profit products such as in-app advertising products with high user engagement, smart store integration, and quiz-type advertisements.

Regarding the B2B business sector, diversification of revenue sources is underway through entry into new businesses. Efforts are being made to continuously discover potential partners in the fashion and fintech sectors, and to diversify revenue sources by entering new shopping affiliate businesses. In the second half of the year, starting with Naver Shopping, the company aims to expand partnerships to 11st, Gmarket, Musinsa, and others.

He added, “The offerwall service, which was successfully launched this year in the US, Indonesia, Thailand, and Taiwan, is expected to see high sales growth due to the characteristics of overseas markets where unit prices and the proportion of paid payments can improve,” and said, “In the fourth quarter, we plan to continue expanding the market by pursuing additional partnerships with global platforms in the metaverse.”