Abley 'Enuri' Sale, 1 Billion Won Sold Every Minute... Record-Breaking Single-Day Transaction Amount

Transaction Amount Increased by 55% During Sale Period
Transaction Amount Up 240% on Event End Date

Style commerce platform Abley announced on the 27th that it has set a new record for the highest daily transaction amount during the 'Enuri (Everyone Gets a Discount on Abley)' sale held this month.

Abley conducted the Enuri sale from the 12th to the 19th of this month, offering up to 88% discounts on products across all categories including fashion, beauty, and lifestyle. The number of visitors during the event period exceeded 10 million. During this period, Abley's transaction amount increased by 55% and the number of orders rose by about 45% compared to the same period last year.

Abley breaks record for highest daily transaction amount during 'Enuri' sale period.
[Image provided by Abley]

In particular, the transaction amount on the last day of the event, the 19th, grew by 240% compared to the same period last year. The transaction amount achieved in the last 5 minutes before the event ended reached 500 million KRW, which means about 100 million KRW was sold per minute.

Performance by category-specific participating markets was also remarkable. Famous shopping malls such as Blackup, Slowand, and Baideli set new records for highest daily transaction amounts. During the event period, the transaction amount of the shopping mall 'Baon' increased by 112% compared to the previous period (September 4th to 11th), and 'Purbit' increased by 81%. Markets launched through Abley's startup solution 'Abley Partners' such as 'Feveroom' (216%) and 'About Young' (165%) also showed triple-digit growth in transaction amounts during this period. In brand items, the street and casual categories showed strong performance.

With the arrival of the autumn seasonal change, demand for cosmetics purchases also increased. During the same period, due to the popularity of toner pad products, 'Mediheal' saw a 253% increase in transaction amount. 'Lilybyred' grew by 172%, with the newly launched 'Lilybyred Mood It Palette 24AD' product during the Enuri sale ranking first in the overall beauty category. Popular color makeup brand 'Clio' also saw a 102% increase in transaction amount.

In the lifestyle category, following the holidays, demand for diet management led to a 404% growth in transaction amount for 'Vibriv,' known for protein shakes. As more people purchased small digital devices, 'Logitech' also saw a 383% increase in transaction amount.

Abley analyzed that the background of these achievements was offering various category products at reasonable prices with the start of the fall/winter (FW) season. An Abley representative said, "As a result of proactively conducting a discount event composed of products that meet user needs and abundant benefits during the season generally considered the peak season in the fashion industry, customers gathered on Abley and purchases were sequentially made across various categories such as beauty and lifestyle," adding, "We will continue to present diverse markets and product lineups as well as tangible benefits that customers can feel."