MOU Signed at Panasonic New Refrigerator Launch Event
Lock&Lock Freezer Organizer 'FreezerFit' Also Introduced
Lock&Lock announced on the 25th that it has signed a Memorandum of Understanding (MOU) with Panasonic China for the joint development of refrigerator organization and storage products.
Through this MOU, Lock&Lock and Panasonic China plan to promote the development of products related to refrigerator organization and storage, as well as continuous technological improvements. Lock&Lock intends to collaborate with Panasonic by developing and providing refrigerator storage and organization containers optimized for refrigerators.
This business agreement was signed at the launch event of Panasonic China's new storage-type refrigerator. Alongside this, Lock&Lock’s freezer organization container, "FreezerFit," was also introduced. FreezerFit features a modular system and expandable trays that enable effective freezer organization. Its transparent containers make it easy to check the contents inside, and the yellow label clips help users quickly find ingredients. Additionally, the body made of elastomer material optimized for freezers makes it easy to separate frozen ingredients when taking them out.
Since entering the Chinese market in 2004, Lock&Lock has led the food storage container industry. The company has expanded its product range to include beverageware and cookware, establishing itself as a premium lifestyle brand. In particular, products such as the "Stainless Container," "Ceramic Energetic Tumbler," and "Straw Milk Tea Bottle" have been greatly loved by Chinese consumers.
Kim Kwangcheon, Executive Director of Lock&Lock China, said, “This year marks the 20th anniversary of Lock&Lock’s entry into China, and we are especially pleased to sign an MOU with a global company at such a meaningful time. We will repay the support of Chinese consumers over the past 20 years with better products and services.”
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