11st Partners with Seoul City to Operate Online Exclusive Store Until Year-End

Support for Expanding Sales Channels for Small Business Owners

SK Square subsidiary 11st announced on the 25th that it will operate Seoul's online exclusive store 'eSeoul Sarang Shop#' until the end of the year.

This shopping mall was established through a partnership between Seoul City and major e-commerce operators to expand sales channels and increase sales for small business owners located in Seoul. Any small business owner registered in Seoul can join.

Currently, about 200 small business owners are participating in the shopping mall, selling a variety of products such as food, living goods, cosmetics, and fashion. Consumers are supported with a 7% discount coupon for budget-friendly shopping.

11st has prepared various support measures to assist the sales activities of participating small business owners. The eSeoul Sarang Shop# is featured on high-visibility main screen banners, and for newly joining small business owners, the sales commission is reduced to as low as 6%, along with the provision of 600,000 advertising points.

Small business owners with unique products and brands can receive an additional benefit of 'zero commission' up to sales of 10 million KRW and 500,000 advertising points. To facilitate smooth cash flow, a 'fast settlement' service is also provided, which settles 100% of payments the day after product shipment is completed.

Ko Gwang-il, head of sales planning at 11st, said, "Through this promotion offering high-quality products at reasonable prices, we hope to expand the connection between Seoul's small business owners and consumers."