Fintech company Habit Factory announced on the 24th that the cumulative number of users of its insurance management application 'Signal Planner' has surpassed 1 million.
Over the past year, customers in their 30s and 20s accounted for a large proportion of app users, at 37.76% and 34.1%, respectively. They were followed by those in their 40s (15.28%), 50s (8.8%), 60s (3.4%), and teens (0.66%). A Habit Factory representative explained, "We secured a young customer base by aligning with the characteristics of the 2030 generation, who prefer KakaoTalk consultations over phone or face-to-face sales."
Recently, thanks to a TV commercial featuring actor Lee Ju-bin and AI money tutor and pension analysis functions, the number of customers has steadily increased. Additionally, about 60% of respondents in a regular survey chose recommendations from acquaintances as their subscription route, indicating that high satisfaction has influenced user growth.
Habit Factory recorded sales of 13.6 billion KRW in the first half of the year. The number of insurance contracts and initial insurance premiums increased by 82.7% and 69.2%, respectively, compared to the same period last year, showing a growth trend.
Jung Yoon-ho, co-CEO of Habit Factory, said, "We are pleased to have achieved meaningful numbers as a result of our efforts to enhance customer experience in line with the slogan 'Finance becomes clear.' Signal Planner, which maintains an app rating of 4.8, will advance as a comprehensive financial platform through the enhancement of insurance, pension, and household account book services."
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