A Crunch Leads to an Explosion in the Mouth... 'Juicy Video' Goes Viral on Social Media

Popularity Surges During Holidays, Collaboration Requests from Other Local Governments

The promotional video for "Ulju Pear," a local specialty of Ulju-gun, has gained explosive popularity, surpassing 13.17 million views on social media.

Ulju-gun announced on the 23rd that the "What Happens When There is a Lot of Juice" Ulju Pear promotional video, posted on the official Instagram account on the 6th, recorded 13.17 million views, about 236,000 likes, 830 comments, and 53,000 shares.

Thumbnail of the Ulju Pear promotional video from Ulju County, which has surpassed 13 million views.

Ulju Pear, grown in sea breeze, is considered the best autumn fruit due to its abundant juice, sweet aroma, and excellent texture.

This video, produced for the Chuseok holiday, was posted to promote Ulju Pear not only as the perfect Chuseok gift but also as a delicious and healthy seasonal fruit.

The video highlights the message, "A Chuseok gift full of juice, delicious! Ulju Pear," emphasizing its high sugar content and refreshing texture as its main attractions.

In particular, a fun scene where a public official eats the pear and juice bursts out was created to emphasize Ulju Pear's unique sweetness and freshness, providing viewers with great laughter and enjoyment.

Viewers responded with various reactions such as "The video is so funny," "Ulju Pear looks so delicious," and "I'll even turn off the lights," showing great interest in Ulju Pear.

As the Ulju Pear promotional video went viral, collaboration requests from other local governments followed. Icheon City in Gyeonggi-do used the Ulju Pear video to post a video about peach juice, one of its representative local fruits. Icheon City credited the original source in the video and used the "Ulju-gun" hashtag, creating a synergy effect in promoting both cities.

An Ulju-gun official said, "We are pleased to be able to promote the charm of Ulju Pear in a unique way, unconstrained by set formats," and added, "We will do our best to further spread the appeal of local agricultural products through differentiated marketing."