Jongkundang Health announced that it successfully concluded 'Vitafoods Asia 2024,' held in Bangkok, Thailand from September 18 to 20, further solidifying its position in the global market.
'Vitafoods Asia 2024' is the largest health functional food expo in Asia, featuring over 600 brands from more than 70 countries and attracting over 10,000 visitors, making it a highly successful event.
Jongkundang Health focused on promoting itself as South Korea's leading health functional food company, led by its number one brand. It showcased 'LACTO FIT,' the top probiotic brand for seven consecutive years, and 'I'mVita,' a rapidly growing vitamin brand recently selected as the number one by consumers, targeting Asian customers.
In particular, Jongkundang Health's booth was decorated in yellow, the signature colors of the two brands, drawing significant attention within the exhibition hall. The company also introduced a diverse lineup of products, promoting itself as a comprehensive health functional food company. The booth was successfully operated by offering games and various goods for visitors to participate in.
A representative from Jongkundang Health stated, "We were able to meet various Asian consumers at Vitafoods Asia 2024 and are pleased to confirm the competitiveness of LACTO FIT and I'mVita in the Asian market," adding, "We will continue to strive to reach more consumers worldwide." Having confirmed the growth potential of the export market through this opportunity, Jongkundang Health plans to expand its overseas distribution network as well as its presence in various Asian markets.
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