[Special Stock] EnvyT, Growth Expected with B2C Strengthening and Increase in New B2B Media... "Higher Turnaround Potential"

NBT is on the rise. This is interpreted as being influenced by securities firms' analysis that the possibility of performance improvement has increased due to strengthening B2C (business-to-consumer) and an increase in B2B (business-to-business) media.

As of 10:05 AM on the 20th, NBT was trading at 3,450 won, up 55 won (1.62%) from the previous trading day.

Hyundai Motor Securities researcher Kim Hyun-yong said, "NBT focused its sales efforts on B2B until the first half of this year, but from May to June, it shifted its strategy to strengthen B2C by reallocating personnel who operated the terminated service (Meta Seoul) to B2C (Cash Slide). B2C has a contribution margin of 40%, which is much more advantageous for profitability improvement compared to B2B."

He added, "If the monthly average B2C sales flow of 1 billion won continues, a clear profit improvement trend approaching the break-even point (BEP) is expected from the third quarter. The B2C sales target for next year is 20 billion won, expecting to recover to the 2021 level."

Regarding the B2B business, growth is being pursued through an increase in new media partnerships and the introduction of new products. Researcher Kim emphasized, "With contracts completed with global metaverse platforms including Line Webtoon in the second half of the year, global sales are expected to be in full swing from the fourth quarter."