Ladygagu Records Monthly Sales of 450 Million KRW with Family-Customized 'Pudding Family Bed'

Ohheim & Company announced that the ‘Pudding Bed Series,’ launched on July 22 by its brand ‘Lady Gagu,’ has recorded sales of 450 million KRW within about a month of its release. This performance is four times the sales amount of the company’s popular product, the ‘Reve Bed Series,’ which was launched in September 2022 during its first month on the market.

The Pudding Bed Series is a family-customized bed that can be flexibly transformed according to each household’s situation and space, gaining great popularity among consumers from the moment of its launch. It firmly established itself as a hit product by selling out the first batch within a week during an exclusive pre-launch event held on Naver Smart Store’s New Product Week.

This product can be adjusted in height and configuration to match a child’s growth stages, allowing for long-term use. During the period when there is concern about young children falling, it can be used as a low bed, and as the child grows, 20cm wooden legs can be added to convert it into a ground-level bed. Two beds can be joined together to be used as a family bed for the whole family, or separated into individual beds to be used until the child sleeps independently.

Since it is furniture used with children, it has received OEKO-TEX certification, a European eco-friendly certification system, and has passed safety certifications including non-detection of harmful substances such as formaldehyde, lead, and cadmium, as well as safety for sharp edges. It uses E0 grade materials that emit low levels of harmful substances and has passed all tests for children’s furniture, ensuring that the whole family can enjoy safe and comfortable rest.

Applying rounded edges to all corners, the design combines cuteness and safety, which has also received positive evaluations from consumers. The guard, filled with high-density foam used in sofas, is soft enough not to hurt even if bumped, and the connection between the guard and the bed is made with a double fastening guard bracket, allowing it to firmly withstand children grabbing or leaning on it. Made at a height of 81cm, it protects children’s safety while creating a cozy atmosphere.

A representative from Lady Gagu said, “The Pudding Bed Series has been receiving enthusiastic attention, with the third batch recently selling out. Encouraged by this positive response, we are actively considering expanding the lineup of the bed series.” They added, “We hope the ‘Pudding Family Bed,’ which can be flexibly combined according to growth stages, will become an ‘attachment bed’ like a beloved doll that spends a long time with children.”