Villarreal, President of Korea GM, Test Drives New Pickup Truck Colorado

Hector Vizcarra, President of Korea GM, visited the test drive event for the new pickup truck and personally test drove the new Colorado.

On the 12th, Vizcarra made a surprise visit to the Chevrolet Colorado test drive event held in the Namyangju area of Gyeonggi Province, test drove the Colorado, and observed participants' reactions to the product.

Vicarreal, President of Korea GM, is test-driving the new Colorado at a test drive event held on the 12th in the Yangju area of Gyeonggi Province.
[Photo by Korea GM]

After the test drive, President Vizcarra emphasized the Colorado's overwhelming driving performance and expressed strong confidence in domestic consumers' choice of this premium truck.

Vizcarra stated, "The Chevrolet Colorado is a model that pioneered the authentic American pickup truck market, and the all-new Colorado is a completely redesigned premium pickup truck optimized for both urban and off-road driving," adding, "It will serve as a messenger to convey Chevrolet's over 100 years of pickup heritage and the authentic American pickup lifestyle to domestic consumers."

The Colorado, launched in July, is the third-generation complete redesign model. According to Chevrolet officials, it features a new design and next-generation high-performance powertrain, engineered to deliver optimized performance both in the city and off-road. The new Colorado sold out its initial supply within a day of its domestic launch in July.