Toss Securities announced on the 12th that it will conduct a marketing campaign for its web trading system (WTS) called ‘Toss Securities PC’.
This campaign is Toss Securities’ first product advertisement attempted both online and offline, conveying the message of ‘making a world where anyone can easily view stock investments’.
Toss Securities emphasized three keywords as the core values of the product: ‘Easy, Wide, Deep.’ Through the WTS, they aim to present difficult investment information ‘easily,’ provide a ‘wide’ trading experience via real-time synchronization between smartphones and PCs, and deliver stock information more ‘deeply’ in an intuitive manner.
The marketing campaign can be seen on online media such as YouTube and TVING, as well as on outdoor electronic billboards in office areas like Gangnam, Yeouido, and Pangyo.
A Toss Securities representative stated, "The YouTube advertisement video has received over 1.5 million views since its release, attracting significant attention," and added, "We will continue to enhance the service so that customers can view investment information more easily, widely, and deeply through Toss Securities PC."
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