Following the July Jamsil Pop-up, Held in Non-Capital Areas
Operating at Lotte Outlet Dongbusan Branch Until the 29th
Over 300 Types of Goods, Indoor Pop-up Zone, and Giant Kitty Featured
Convenience store 7-Eleven continues the excitement of its pop-up store 'FC 7-Eleven' in Busan.
7-Eleven announced on the 12th that it will hold an encore pop-up store of FC 7-Eleven, which was showcased for about three weeks in mid-July around Lotte World Tower in Jamsil, Seoul, in collaboration with the K League and Sanrio Characters, at Lotte Premium Outlet Dongbusan Branch.
This encore pop-up will run until the 29th. The company explained that it decided to present it in Busan as well, considering requests from fans in non-metropolitan areas who expressed regret during the Jamsil pop-up.
7-Eleven has been strengthening its sports marketing since last year. Starting with the 'K League Panini Cards,' it has released various sports photo cards and opened the FC 7-Eleven Jamsil pop-up store and the Sangam special booth. During the pop-up period, FC 7-Eleven recorded over 250,000 visitors and more than 10,000 open-run customers, achieving the highest sales among all pop-up stores ever held at Lotte World Tower.
This Busan pop-up store is held in collaboration with Lotte Premium Outlet Dongbusan Branch, which is celebrating its 10th anniversary. An indoor pop-up zone operates on the first floor street of the indoor outlet, where a locker room used by actual K League players is recreated alongside Sanrio Characters. A photo zone depicting popular Sanrio Characters equipped with K League-related goods is set up, along with four photo booths for four-cut photos. The goods shop offers over 300 types of collaboration merchandise categorized by team.
On the first-floor plaza 'The Square' located outdoors at the outlet, an outdoor pop-up zone operates. The outdoor pop-up zone features a 15-meter-tall giant Hello Kitty balloon on display.
On-site events are also held. For subscribers to the 7-Eleven KakaoTalk channel, FC 7-Eleven reusable bags are sold at a 35% discount when purchasing over 70,000 KRW. Additionally, customers who purchase over 20,000 KRW or accumulate L.Points or pay via KakaoPay will receive one 'Sanrio Characters & K League' postcard on a first-come, first-served basis.
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