Gyeongnam Nonghyup Holds Major Customer Appreciation Event for Chuseok

Gyeongnam Nonghyup will hold a rice cake sharing event at all Gyeongnam Nonghyup branches on the 12th, ahead of Chuseok, Korea's traditional holiday.

Exterior view of Gyeongnam Nonghyup.

This event aims to promote the consumption of Korean rice and spread the breakfast eating campaign by distributing rice cakes made from Nonghyup rice to customers. It will be held on the 12th for customers visiting Nonghyup Bank's city and county branches and local agricultural cooperatives in the Gyeongnam region.

Nonghyup is implementing a nationwide rice consumption promotion campaign with a budget of 100 billion KRW to address the difficulties faced by farmers due to unstable rice prices. The organization is also actively promoting a nationwide breakfast eating campaign and revitalizing the rice processed food market.

Head Cho Geunsu said, "We are holding this appreciation event to inform customers about the promotion of rice consumption and reduction of rice stock, as well as to support Gyeongnam's farmers who are struggling due to falling rice prices." He added, "We expect to consume about 30 tons of Gyeongnam rice through this event. We hope that Gyeongnam residents will enjoy a bountiful Chuseok holiday with Gyeongnam rice."