Featuring, Global Influencer Marketing Package Launch

Featuring, a social network service (SNS) data analysis company, announced on the 10th the launch of a ‘Global Influencer Marketing Package’ to support successful marketing for companies entering the English-speaking and Japanese markets.

As the number of domestic companies expanding overseas has recently increased, the demand for finding potential local influencers is also on the rise. Featuring introduced the ‘Global Influencer Marketing Package’ to enable companies and brands to quickly find influencers that meet their needs and carry out marketing. Featuring’s proprietary data engine, ‘Featuring AI,’ collects and analyzes in real-time over 16 million global influencer channels and more than 300 million SNS data points to recommend customized influencers.

In particular, Featuring’s data analysis technology detects changes in algorithms to quickly capture phenomena such as sudden spikes in views, discovering rapidly growing creators. It also automates the entire process of finding and proposing influencers suitable for brands and deriving quantitative indicators of performance. Through this, companies and brands can reduce resources by more than 90% compared to manually searching and proposing local influencers one by one in various countries.

Jang Ji-hoon, CEO of Featuring, stated, “With Featuring’s unique data analysis technology, we will lower the barriers for companies and brands to enter overseas markets and help them successfully establish themselves in those markets.”