Collaboration with Kakao and Moet Hennessy
Combining Whiskey with Experiential Content
Hyatt Seoul Food Pairing Offered with Glenmorangie Whiskey Purchase
GS Retail announced on the 9th that it has partnered with Kakao and Mo?t Hennessy to launch the 'Glenmorangie Signet Tasting Course' (Glenmorangie Course), a new concept combining luxury alcoholic beverages with special experiential content. Mo?t Hennessy is the wine and spirits business unit of the LVMH group.
The Glenmorangie Course is a new type of alcoholic beverage product that offers a food pairing experience at the Paris Bar of the Grand Hyatt Seoul, along with the Glenmorangie Signet Reserve Whiskey, which is set to be unveiled domestically for the first time in October, when purchasing Mo?t Hennessy's Glenmorangie whiskey.
GS Retail partnered with Kakao and Mo?t Hennessy to launch the 'Glenmorangie Signet Tasting Course,' combining luxury alcoholic beverages with unique experiential content on the 9th. [Photo by GS Retail]
Customers who order at least one of the three products?▲Glenmorangie The Infinita 18 Years (235,000 KRW), ▲Glenmorangie Signet (319,000 KRW), ▲Glenmorangie Grand Vintage 1998 (1,790,000 KRW)?available through GS Retail’s liquor smart order system 'Wine25Plus' and KakaoTalk Gift will receive an invitation to the experiential content.
Customers can reserve participation in the experiential content through the invitation sent in order of product pickup completion. Pickups can be made at desired stores such as convenience store GS25 and supermarket GS The Fresh. The Glenmorangie Course will be operated in limited quantities until the 22nd and will automatically end once the prepared quantity is sold out.
The three companies explained that they jointly planned the Glenmorangie Course as a collaborative product in response to the increase in whiskey enthusiasts and the trend of preference for experiential consumption. GS Retail and Kakao are also working on follow-up products after the Glenmorangie Course and plan to launch a subsequent series after discussions with various liquor brands.
Kim Sun-mi, the person in charge of Wine25Plus at GS Retail, said, "In line with the whiskey craze and the trend of preference for experiential consumption, we have prepared a liquor product that can provide luxury alcoholic beverages and a special brand experience," adding, "We will continue to introduce various activities leading liquor trends centered on Wine25Plus and over 18,000 GS25 stores nationwide."
Meanwhile, GS Retail signed a 'strategic partnership for online and offline linked services' with Kakao and opened a liquor pickup gift service linking GS Retail’s Wine25Plus and KakaoTalk Gift in May.
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