"Detailed Depiction of Bright and Dark Areas"
"Image Quality Verification Close to HDR Standards"
Samsung Electronics' major TV products, including Neo QLED 8K, have received the industry's first certification for picture quality excellence from a German institution. They were evaluated as achieving brightness levels closest to the High Dynamic Range (HDR) standard. HDR is a technology that depicts bright and dark areas of an image more precisely, delivering picture quality closer to reality.
Kim Yongjae, Vice President of Samsung Electronics' Visual Display Business Division (left), and Sven Oeke, Head of Marketing and Sales at VDE, are posing for a commemorative photo at the award ceremony for the certification of excellent picture quality held at the Samsung exhibition hall during IFA 2024, Europe's largest home appliance fair, in Berlin, Germany, on the 5th (local time). [Photo by Samsung Electronics]
On the 9th, Samsung Electronics announced that seven models, including the 2024 Neo QLED 8K and Neo QLED, received the industry's first picture quality excellence certification from VDE, a German testing and certification specialist organization.
The certifications obtained this time include 'HDR Brightness Accuracy,' which accurately represents the brightness level of HDR content, and 'True Cinema Black,' which minimizes light interference to provide a cinema-like viewing experience.
VDE explained that the 2024 Samsung Electronics Neo QLED 8K and Neo QLED accurately express the brightness level of HDR content based on HDR signal standards. HDR Brightness Accuracy is an element that precisely conveys the content creator's intent to consumers. This recognizes the picture quality of Samsung Electronics' Neo QLED 8K and Neo QLED.
They also acquired the industry's first True Cinema Black certification. The local dimming (screen partition driving) performance was recognized as excellent. Local dimming is a technology that divides the TV's backlight into multiple zones, turning off or dimming dark areas and increasing brightness in bright areas to automatically improve contrast.
This certification is awarded by evaluating whether the letterbox black level falls within the VESA (Video Electronics Standards Association) standard range when watching official footage from the American Society of Cinematographers (ASC) in letterbox mode. Excellent local dimming performance allows accurate expression of letterbox mode without light bleeding.
Letterbox refers to the black bars that appear at the top and bottom of the screen when a movie produced in an aspect ratio wider than 16:9 is adjusted to fit a 4:3 TV screen. Black level refers to the signal level corresponding to the dark black areas of the screen.
Kim Yong-jae, Vice President of Samsung Electronics' Visual Display Business Division, said, "We will strive to raise quality standards for high-definition, large-screen displays."
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