Cream, Hongdae Store Renewal Opening... Outlet Corner Debut

Limited edition trading platform KREAM announced on the 5th that it has renovated the 'KREAM Hongdae' offline store.

KREAM Hongdae is the second offline store. It is located 2 minutes from Sangsu Station in Mapo-gu, Seoul. The store spans a total of 4 floors, from basement level 1 to the 3rd floor above ground, covering approximately 123 pyeong (about 407 square meters). Previously, it operated as a showroom where limited edition sneakers could be directly viewed.

KREAM Hongdae Offline Store Exterior [Photo by KREAM]

The Hongdae store, like 'KREAM Jamsil Lotte World Mall branch,' will be used as a hub where customers can directly check out and purchase new street fashion brand products that KREAM has discovered.

On the basement level 1 of KREAM Hongdae, an outlet corner will be set up offering discounts of up to 60%. Various popular products from online can be purchased at more affordable prices. It includes popular products from brands that were only available through KREAM in Korea, such as Basketcase, Maison Cleo, and Tightbooth. Products from ADSB ANDERSSON BELL, which introduced exclusive lines only found on KREAM and received high acclaim, can also be found.

The 2nd and 3rd floors of KREAM Hongdae will be configured as spaces for pop-up events featuring various fashion, tech, and living brands collaborating with KREAM in the future. It will showcase products from various brands that have hoped to expand offline customer contact points.