JLS Standard Unveils 'Digital Mask' Trademark... Addressing Deepfake Misuse Issues

Trademark Positively Reinterpreting the Name of Deepfake Technology
Building an AI Content Ecosystem... Establishing a New Paradigm

AI content-specialized startup JLS Standard announced on the 4th that it has introduced the trademark "Digital Mask" to address the unethical misuse of deepfake technology.

Digital mask trademark applied to the AI memorial service 'Soul Link'.
[Photo by JLS Standard]

Digital Mask is a trademark that positively reinterprets the name of deepfake technology, emphasizing ethical use. This trademark serves as a kind of watermark that proves content created using AI technology was made based on the consent and agreement of all parties involved.

This watermark guarantees a transparent production process based on mutual consultation and trust among the AI content producer JLS Standard, the content subjects, and users. Such trust-based watermark technology can be a powerful tool to enhance the credibility of content.

Additionally, since the service allows only certified users (bereaved families) who have undergone thorough prior document verification to view and save the content, it fundamentally prevents others from using the individual service.

A representative of JLS Standard stated, "Deepfake technology offers creativity and convenience, but it also entails serious risks of misuse and abuse," adding, "Digital Mask will establish a trust-based AI content ecosystem and present a new paradigm for the future."

Meanwhile, JLS Standard provides the memorial service "Soul Link" utilizing AI technology. Soul Link is an application service that restores the voice and image of the deceased through AI, helping bereaved families to relive precious memories with their loved ones anytime. It is designed with the utmost consideration for individual privacy and ethics.