Hangawi Gift Set 'One Pick'
Lotte Chilsung Beverage, Composed of 7 Popular Products
Priced Around an Affordable 10,000 Won
Lotte Chilsung Beverage is launching a value-packed Del Monte Juice gift set to celebrate Chuseok.
This gift set is composed of a total of seven products that have been consistently loved, under the concept of "a practical gift filled with gratitude and affection." To reduce the burden on both the giver and the receiver, the price is set around 10,000 KRW.
First, the Del Monte 1.5ℓ PET bottle gift set features packaging that incorporates fruit images within the Chinese characters for love (愛情), gratitude (感謝), and abundance (豊饒), reflecting the charm of traditional Korean aesthetics. There are four types in total: the "Love Set" with four bottles of grape, plum, and Jeju tangerine; the "Gratitude Set" with three bottles of orange, grape, and mango; the "Abundance Set" with three bottles of tomato and mango; and the "Our Family Gift Set" consisting of tangerine, plum, and traditional banquet sikhye (sweet rice drink) in three bottles.
The Del Monte small bottle gift sets, with different compositions, include 12 units of 180ml small bottles for convenient consumption of premium fruit juices. Three types are prepared: orange and grape set, orange and tomato set, and tangerine, grape, and tomato set.
A Lotte Chilsung Beverage official stated, "We hope that the Del Monte Juice gift set, filled with gratitude and affection, will help everyone have a more meaningful and happy Chuseok holiday."
Meanwhile, Del Monte Juice has ranked first in the juice category for 26 consecutive years in the "2024 Korea Industry Brand Power (Korea-BrandPower Index, K-BPI)" survey conducted by the Korea Management Association Consulting (KMAC). Known as the epitome of juice, Del Monte is highly regarded as a brand that evokes "authenticity of juice" and "family love and happiness" in terms of brand awareness.
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