High-Protein Nutritional Food 'Dongwon Chamchi'
Healthy and Low-Sodium 'Richam Double Light' etc.
Expanding Practical Comprehensive Gift Sets
ESG Practice with Eco-Friendly Materials Introduced Since 2022
Dongwon F&B has launched over 100 types of 'Dongwon Gift Sets' emphasizing health, practicality, and eco-friendliness for Chuseok.
The main focus is on steady-seller gift sets composed of healthy foods such as the high-protein nutritional product 'Dongwon Chamchi' and 'Richam The Double Light,' which has reduced sodium and fat. Dongwon Chamchi is a representative high-protein food containing 28g of protein per 150g can. Richam The Double Light has further lowered sodium and fat content compared to its launch in 2021 (which had a 25% reduction) through continuous reduction efforts.
In response to the high inflation situation, the lineup of practical gift sets with improved cost-effectiveness (performance relative to price) has been significantly strengthened. Basic items such as Dongwon Chamchi and Richam are combined with various seasonings including Dongwon tuna sauce, healthy cooking oil, and sesame oil, offering a wide range of prices from 10,000 to 40,000 KRW to expand consumer choices. Additionally, this Chuseok, the 'Dongwon Premium T Set' and 'Dongwon Premium Y Set,' which include premium rock salt, Himalayan pink salt, are introduced for the first time.
In line with the value consumption trend, eco-friendly gift sets made from sustainable materials are continuously offered. These include recycling plastic gift sets applying recycled cardboard made from sterilized packs and recycled raw material 'Cr-PP (Chemical Recycled PP)' extracted from waste plastic, as well as the 'All Paper Package' made entirely of paper.
Other unique gift sets include the new concept tuna can 'Dongwon Mat Cham Set,' which can be eaten immediately with rice without separate cooking, and the 'Mega Chamchi Gift Set,' containing 14 cans of Dongwon Chamchi solid meat (90g) in a large round Dongwon Chamchi tin case.
Marking its 40th anniversary this year, the Dongwon gift set caused a sensation in the market by selling over 300,000 units in its first year. The cumulative sales volume to date has reached 250 million units.
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